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  • Writer's pictureMason Jacob

How to improve google ranking

Search engine optimization is a never-ending task. You're always looking at what's new and what you can do better. And while there are plenty of articles floating around the web that talk about how to improve search engine rankings, they tend to focus on the "big picture." We’re going to go a little more in-depth with you today. We’ll be discussing how you can improve organic rankings through basic SEO and content optimization – as well as provide you with some tips and resources for getting even more out of your SEO efforts. In this article, we'll cover:



1. Search engine optimization basics


It’s important to have a basic understanding of search engine optimization (SEO) so that you can optimize your website and business to gain more exposure on search engines like Google, Bing, and Yahoo. If you assume beginners aren’t aware of the basics of SEO, you’re both making mistakes and overlooking a crucial aspect of SEO. You need to be SEO savvy if you want to get more traffic, better rankings, and stay ahead of the competition.

I’ll be focusing primarily on blog post SEO and providing basic, step-by-step tips that you can implement right away. These tips focus on how to write content that gets indexed by search engines and helps users find your website. Don’t let me scare you off ever writing content again. SEO is as simple as writing content that makes users want to reach out to your website and be taken to your more specific page.

Remember, search engines rely on the content of your website for visibility. When a user Googles your business, the first thing they see is the results you get back from SERPs. Since these are your top results, you need to deliver high-quality, relevant content that consistently gets ranked among these. Through good content, you can boost your website’s visibility and possibly increase your organic search engine ranking.

Nowadays, there are advanced tools like Headline Analyzer, Google Alerts, and Extension Manager that can help you detect content issues through your website’s backlinks. But don’t get carried away by these tools; these are a bonus instead of the main goal. What you want to focus on is producing high-quality content and ranking for the keywords that people are searching for directly on your website.

A blogging platform is a website that allows you to publish articles and post images. So without getting too technical, let’s say you have a website and you want to increase visibility for your niche topics.



2. Content optimization


If you want to have a successful blog, then you need to optimize your content. The most important thing is to optimize your content for Google. Search engine optimization (SEO) is all about making your content easily found in Google, and it’s important that you optimize your content if you want to rank in Google.

Why Would You Care?

If you were asked to summarize what SEO is for a listicle on a listicle website with four bullet points, then something like:

We didn’t get into how to write killer headlines, how to analyze SEO data, or how to create content that attracts clicks. Also, there isn’t a very high likelihood that you’re creating something you’re going to want to read for the rest of your life. So let’s not waste your time. Now let’s jump right into our content optimization tips and resources for making it easier to find relevant content, keep reading.

SEO is all about how the internet works. Without good content, Google cannot leverage its algorithm to weed out what you are talking about, and provide you with the ranking boost you need to get started.

Keep in mind that Google is so much bigger than just search. Google has a ton of resources for us to optimize our works so that our website takes the best advantage of this digital marketplace. So think of SEO like all of the other tools we have to make our writing just that bit better.

Another thing that we need to keep in mind here is that just because you wrote it doesn’t mean it will rank very well.

What do you want people to read? What information should people be interested in? Your website should answer these questions for your readers.

When it comes to SEO, Google looks at the following when it comes to its ranking algorithm:

One of the most important things you can do when it comes to SEO is writing content that your potential readers are interested in.




3. Technical SEO/Search Engine Optimization


Having an optimized website is a must for businesses of any size, so it’s important to hire an SEO company or do it yourself. The first thing you should do is to make sure your website is optimized for mobile, Google’s algorithm has changed and now gives higher ranking to websites that are mobile friendly.

Google will classify your website based on the content and structure of your site. That’s why a website should have:

If your site isn’t optimized for mobile, it won’t “rank” for relevant search terms. For example, if you don’t include a win form on your blog, it won’t rank for “how to create cool campaigns.” Content usually yields high rankings, so it’s crucial to have it right on your site. Your website’s headline, description, black-hat keywords, and meta description should all be appealing to users.

If you don’t think you have enough content on your site, so be it. Just make sure you’re not giving users too much. Remember, Google only shows 95% of results to people who are actively using the search engine. If you don’t give them all that information, you’re not giving Google what it needs to know.

Make sure all of your site’s pages are SEO optimized by:

There’s no one size fits all in SEO either. You should take into account your industry, what your target audience is, how your target audience chooses to navigate your website, as well as some other factors depending on your niche.

It’s also important to think about how you’re going to take your SEO efforts to the next level. Optimization generally involves two pieces: putting your content in a logical order and using an algorithm to help that every time a user hits your site. Put your most helpful content on the top of your articles, so potential users will do anything to get there. That way, when a user has to wade through a ton of content, they’re more likely to drop off and take a look at something that might interest them.



4. Content marketing (SEO) for small businesses


Content marketing is a great way for small businesses to get more exposure for their products and services. On the internet, you’re competing with millions of other businesses. In this case, the more content you have online the more likely it is you’ll be discovered. One way you can create more content is by blogging. Blogging is the most straightforward way to create content and harness the power of digital media. Bounce has an article that goes over the upsides and cons of blogging:

And writing a lot shouldn’t be a deterrent if you’re thinking about blogging. There’s no general rule of thumb as to how much you should blog. Think about your brand and network. If you create too much content, you may become redundant. If you create too little, you will pull back on your offer as time goes on.

If you’re going to blog, what you should focus on is creating quality content that uniquely addresses your target audience’s concern or problem. In other words, you want to provide value. So how do you blog?

What I like most about blog entries is they’re on brand. They either directly address the core of the client's messaging or are geared towards solving a common problem the agency or client has encountered. This complements their overall web presence because they sound like real companies. They also have a clear purpose.

A good blog is informative and entertaining. The content has a clearly-defined objective. The blog complements your other digital assets and can help bring new leads or customers to your business. You can complement or add more value by writing interlinking blog posts that link to your website, PPT slides, case studies, and whitepapers.

These types of articles aren’t overly detailed, so they’re great for making quick hits that will be seen by more people within your target audience. These can be used for social media and as follow-up content on social media and forums.



5. Resources for small business SEO Conclusion: Search engine optimization is an ongoing process that requires a lot of research and hard work to succeed, but the rewards can be well worth the effort if you know what you're doing. The resources we've provided here will help you get started on the right foot and provide you with all the information you need to succeed in this field.


Search engine optimization is an ongoing process that requires a lot of research and hard work to succeed, but the rewards can be well worth the effort if you know what you're doing. The resources we've provided here will help you get started on the right foot and provide you with all the information you need to succeed in this field.

The word SEO just seems to be over used these days, as it was before this term even became part of the English language. However, over time, it’s become more and more recognized as being a critical SEO factor that can help you rank higher in search engine results pages and boost your overall Internet presence.

An SEO audit can help you understand your overall performance in the SEO field and provide you with some pointers for how to further enhance your skillsets. And for a lot of businesses, simply knowing that there are tools available to help you tackle specific SEO problems is oftentimes all it needs to start seeing major results.

Hopefully, by the end of this post, you’ll have a much better understanding of what SEO is, how it can change the way your online presence performs and looks, and how to begin investing more of your marketing efforts into it using some striking techniques and proven strategies.

An SEO audit might seem quite lengthy or time-consuming, but you’re just getting started. If you really want to take your online presence to the next level and make major improvements, then it’s essential that you do a little bit of work on the SEO front.

As we mentioned before, search engine optimization is essentially the act of bringing your most popular and relevant content to the forefront of search engines in the hopes of getting your website to appear higher up. You’re essentially targeting search engines with your content and hoping that they’ll put that information there.

For example, if you have a popular blog that you use to write articles for, you can always write additional content on that same topic or provide resources to readers on that same topic.

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