Are you ready to crush your competition? In this article, we’ll provide five essential SEO techniques that will help you dominate the search results. You’ll learn how to use long-tail keywords effectively, optimize your site for mobile traffic, write better content, and more. These techniques can boost your search engine rankings and get more customers.
1. Long-tail keywords
Long-tail keywords are more specific and descriptive than broad-tail keywords. For example, a broad tail keyword like “sneakers” will get a lot of searches, but a long-tail keyword like “Nike Zoom KD9 Elite low top basketball shoes” will get much fewer searches. X variable is what will drive your desired outcome
When marketing your business, identifying power users within your niche is an excellent way to nail your sales funnel. It helps you know who you’re talking to and how you can optimize your conversations in order to sell your product or service.
To find your power users, it helps to understand search behavior in your target market. For example, Moz’s Ice Rocket tool can help you create a heat map of your target audience. Using this information, you can create content that appeals to your audience and nail the nuances necessary to become their favorite resource.
This data and analysis can be leveraged by an SEO to understand the search behavior of their competition which can be valuable in targeting competitor macros and microsites as well as identifying weaknesses in their site or website that can be optimized with additional research.
The core research methodology for studying your competition can also include what information do online results give you. For example, are people searching from non-location regions? What’s the behavior of long-tail search volume? How are long-tail keywords different from broad tail keywords? You’ll quickly learn how to look for trends among keywords in order to take full advantage of their unique targeting potential so that you can bring your marketing strategy to the next level.
Step 1: Looking for Power Users in Your Niche
To get started, take a look at the keyword canvas provided by the most dominant search engines and their corresponding search volume metrics. Google Trends, Baidu Trends, and other clickstream tools are all useful for this process.
2. Optimizing for mobile
Optimizing for mobile is crucial these days since mobile is overtaking desktop. If your website isn’t mobile-friendly, it’s going to have a negative impact on your search rankings and your business. You can use Google’s mobile-friendly test to see if your site is mobile-friendly.
Google’s mobile-friendly test allows you to test your site’s compatibility with the mobile experience. It also lets you see how visitors respond to your site on a mobile device.
Google also uses 9 character keyword phrases as an indicator of mobile friendliness. If your website has 9-character keyword phrases, you can easily start keyword targeting, optimize your site for mobile, and improve your search engine ranking.
To do this, add a mobile-friendly image to your website. Then look at your website traffic by viewing your graph and keyword page analysis to determine which keywords bring the most traffic. Focus on these for the most optimal rankings.
If you want to write mobile-friendly copy, check out our list of 100 best copywriting tools for a simple toolkit that will help you write conclusions, headlines, and captions that are clear and helpful for mobile users.
You may not be a person of great importance, but you’d be surprised to know that Google realizes your importance when you treat search engines right.
Every time you rank on Google, your website gets mentioned and considered by millions of potential customers. And when you get searched for, it not only validates your website and makes it easier to find other relevant information, but it also improves your SEO ranking.
With a Google Images SEO Pack, you’ll get the best Google image results for your website by adding Google-ready images to your site. This will help your website to rank for the long-tail keywords that search engines like Google and Bing use — getting you visibility in the most competitive search engine results pages.
3. Writing better content
You can write better content by using a thesaurus. Instead of using the same words over and over, use a thesaurus to find synonyms for words you have to use repeatedly. It’s a great way to avoid using the same phrases over and over.
A thesaurus is simply a list of words that are related to another word. For example, I might use the word trial every time I write about divorce. But if I had the thesaurus at my disposal, I could create a new term, “divorce insurance,” and then I could write a series of blog posts about how essential divorce is because it will help you stand out from the crowd.
My recommendation is to use a tool like Brande diversity to look up any terms you use often, whether its vocabulary or semantics.
As Robin Didar explains:
“A subtitle is the keyword that appears at the end of a longer piece of text. The subtitle tells potential readers what the post is about — what specific topic it addresses. Content creators need this data in order to ensure their content is relevant, especially in an online world where content can be spread out and disseminated rapidly” (Didar, 2019).
This article doesn’t teach you how to write better content, but it helps you take better advantage of your efforts, especially on LinkedIn. Here’s how you can format your content to attract the right people to your article, increase your views, conversions, time on page, and more.
This short tutorial will teach you tips and tricks for making your LinkedIn headline more effective, making your description and publication more concise, and creating better conversations (both in your title slide and conversation).
Your LinkedIn publication is your one-stop-shop for information about you, your business, and what’s important to you. Getting the facts straight in your title slide is an easy and free way to show people what type of authority you hold online. Here are some tips to get started.
4. Meta descriptions
Meta descriptions are the short paragraph of text that appears in search results beneath your link. It’s important to write meta descriptions because it’s the only text people will see in search results unless they click on your link. It’s a great way to entice people to click through to your website.
Meta descriptions are vital when it comes to SEO, especially in mobile search. Marketers have taken advantage of the fact that the majority of people don’t look at meta descriptions when searching for a website. To remedy this, you can use Ahrefs or Moz Bar to find out the meta description requirements for certain keywords and write it for those topics.
As a bonus, if you get the perfect keyword combination that includes your keyword phrase and your most important sub-topics, search engine optimizers (SEO) may give those additional points added weight. This is because additional content helps people stay on your page, read longer, and ultimately click more.
It’s best to start writing your meta description around your topic to entice people to click more. Using keywords related to your topic gives you the best chance at ranking first, second, or even first among your topic keywords with other relevant keywords that people are searching for.
Keyword Surfing is a method that optimizes how your website handles keywords. It’s also known as keyword research. Because most people skip over this step, you can use social media marketers’ tools to monitor which keywords your audience is searching for and in which order.
This tells you if you have too many keyword challenges that could drag down your search engine rank. Your content will usually increase which will change the search rankings as well. This can improve how highly specialized search engines like Google rank your website.
Let’s say you are writing an article about how to sell a specific product or service on Amazon. Through keyword research you find out that people are searching for:
Skip over SEO jargon and use word substitutions to make your keyword research simpler.
5. Backlinks and social media
Backlinks are the number one way to get traffic to your site. The more backlinks you have, the more people will see your site and the more traffic you'll get. When it comes to social media, it’s not just about getting likes and followers. Social media is a great way to build trust and share your knowledge. Building backlinks will get you hundreds or even thousands of social media followers — that’s a valuable exchange.
How do you build backlinks?
Backlinks can come from anywhere. Your existing website can get backlinks from other websites, from popular social media accounts, blogs, or news sites. A quality domain is an attractive asset so it’s worth investigating what sites rank for a keyword you’re targeting. You can then find the main website of the site and read some reviews to see if the specific authority site would be a good fit for your page.
Why would anybody want to visit your website? Answer that question with the headline of your article. What’s your article about? Answer that question with the sub-headline. What’s your main use case? Answer that question with the title. Finally, give the URL of your resource to prove the point. People visit websites to learn, gain new knowledge, and make decisions. Good content should answer the questions you ask.
Let’s go over five essential SEO techniques you can use to build backlinks for your website.
The more people you have on your site, the better. When you browse a site, users want to see the most relevant content. It’s the question you ask when you’re searching for information: “what is it about this product or service that would make this person interested?”
When they find information, users want to read as much as possible. Perhaps they want to know what a competitor is saying about the product or service they’re considering. Adding relevant content to your page is a great way to encourage more visits.