What is SEO?
SEO is a term that refers to the measures taken in order to make your web page rank higher when somebody searches for a specific word or phrase. In simpler terms, it's a way of optimizing your website so that it gains top rankings on search engine result pages (SERPs).
There are three types of SEO you need for a well-rounded organic search strategy: On-page SEO, Off-page SEO, and Technical SEO.
1. On-page SEO
What is on-page SEO?
On-page SEO is the process of optimizing your site for search engine crawlers so that it ranks higher in SERPS. Your page content, internal linking structure, keyword density, and metadata are all important considerations when you're on-page SEO'ing a website. The goal is to make sure Googlebot can read your site well enough to rank it high on SERPs.
On-page SEO Checklist:
Use SEO Friendly URLs: Write a clear URL containing the target keywords. Avoid randomness or adding the year.
Title: Create a catchy title
Meta Description: Make your meta description informative and succinct.
Keywords and Semantically Related Words: Use your target keywords within the first 100-150 words. Use semantically related concepts throughout the rest
Header tags (H1, H2, etc): Structure your text by using H1 to H6 subheadings in descending order.
Internal Linking: Enrich your text with internal links to helpful related web pages on your site and around the web.
Duplicate Content: Make every piece of your content unique. Avoid duplications.
Crawlability: Make sure Google’s crawling bot can reach your article.
Page Loading Speed: Test how long it takes for your page to be ready. Even milliseconds matter sometimes.
Mobile-Friendliness: Make the article page mobile-friendly, so your audience can read it everywhere.
Content length: Respect your reader and find the optimal text length. Make the text easy to read and understand.
Readability: Spice up your content with videos, GIFs, and pictures that can keep people interested.
Social Sharing Buttons: Provide your reader with social sharing buttons.
2. Off-page SEO
What is Off-page SEO?
Off-page SEO is a form of search engine optimization which focuses on how websites and their content are linked to other sources on the internet. It includes things like link building, social media marketing, blogging, press releases, and more. Off-page SEO can have a significant impact on your website's ranking in Google or Bing search results pages.
Off-page SEO Checklist:
Link Building is King
Harness that Social Media Power
Add an RSS Feed Subscription Box
Don’t Shy from Blog Commenting
Guest Posting is Still Hot
Forums Posting Is a Thing
Build Trust
Incorporate Videos and Images
Build Relationships with Webmasters/Influencers
Be Present On the Web
Craft a Sparkling Brand Image
Document Sharing Is Good for You
PR Promo Game
3.Technical SEO:
What is Technical SEO?
Technical SEO is the process of making sure that search engines can crawl, index, and understand your website. This means implementing proper on-site structure like HTML sitemaps, metadata like title tags and meta descriptions, as well as off-site factors such as social media integration or URL canonicalization. If you're looking to increase your site's visibility in search results then technical SEO should be one of the first things you consider doing for your business.
Technical SEO Checklist:
Make Sure Your Website is Mobile-Friendly
Create and Optimize Your XML Sitemap
Speed Up Your Website
Fix Your Site Errors by Performing Weekly Technical SEO Site Audits
Optimize Internal Links
Include Your Main Keywords in Image Alt Text
Use Canonical URLs to Avoid Duplicate Content Issues
Install an SSL Certificate for Your Website
Check and Fix Crawl Errors in Google Search Console
Find and Fix Broken Links on Your Site